Can Beer Presentation

We were entrusted with the unique task of introducing the new canned, draft beer of Checa called King Bee. It was made in tribute to the song "I'm a King Bee" a blues classic. Just as the artist looks for the sweetest notes for his songs, Checa looks for the sweetest notes of honey. It was an intense search for references, interesting concepts, and dynamic transitions to help us tell the story of this can. We were able to incorporate the multitude of ideas into a single unique design. Always keeping the can in focus and as the protagonist, we let it be the one that guide us throughout the entire video.