Promo & Explainer Animation

Learn about the classic animation that so many companies love.

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what is it?

We use industry standard 2D animation software to build custom animations from scratch.

Who is it for?

It’s for those that have a product or service that needs to be explained in a visual way. Can a simple story or visualization help simplify the idea to your prospects? Then this is for you.

How is it used?

This is perfect for a wide range of scenarios from sales collateral, website content, trade show assets and general marketing efforts.

Our Process

The 4 Critical Steps

We work in tried and true stages for all of our videos in order to predicability get you the best product every time.

Stage 1 // Discovery

Understanding the purpose is a critical step that many can forget. It starts by asking questions. Lots of questions. What are you trying to achieve? Why does it matter? Who are you trying to speak to? It’s all about getting down to the "why" that will run through your project. Once we understand you and your message, we can help others do the same.

Stage 2 // Scripting

This stage is about visualizing the creative vision we have for your project.
Our team works to develop a story arc, script, aesthetic direction, and a written out visual concept that will be both effective and on-budget. Getting the project right on paper is the key to getting the final product you want.

Stage 3 // Design

Now that the vision and plan is set, it’s time to start making the design decisions. We’ll start creating few scenes from the script to make sure that you are happy with how the final product will look.

Stage 4 // Production

The road has been laid out. All of the decisions have been made. Now it’s simply time to execute. This is when voiceover actors get to work, illustrators create the scenes, animators animate the designs, audio engineers mix the final sounds, and we hit export for the world to see.

Pricing Factors

How the Project is Priced

Each project is unique and therefore there are a few factors that play into budgeting for an animation.

Production Value

Going for a more polished look, increased details, or complex animation techniques may raise the price of the animation.

Runtime

The longer a video is, the more work it takes to produce.

Rounds of Revision

Before starting a project we decide on the number of revision cycles to include in the project. Our standard is to include 3 rounds per stage.

Timeline

If a quick turnaround is needed that might increase the expenses of resources and therefore a higher budget might be required. Our standard timeline is 2-4 weeks depending on the scale of the video.

Other Assets

We have subscriptions to popular and useful stock video, music, and graphic sites. Those savings are passed onto you. But any additional assets or voiceovers needed will be expenses to the project.

Let’s Animate Your Idea to Life.

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Other Notes

The Process of Stages is Important

Each project is unique and therefore there are a few factors that play into budgeting for an animation.

A Deliverable For Every Stage

Stages our way of creating checkpoints for your approvals as we go along. In the Discovery Stage, we’ll deliver a Strategy Plan: a document containing the objectives, audience, and goals of the videos. In the Scripting Stage, we’ll deliver a Story Plan: a document containing a written description of the messaging arc, reference visuals,
and a script. In the Design Stage, we’ll deliver a Design Plan: a document containing a few of the critical screens and elements of your video. In the Production Stage, we’ll deliver the final, full-res version of your new video.

Revision Cycles Are Normal

One of the reasons we provide deliverables at each stage of the process is because we want your feedback. If we nail it the first time, great! On to the next stage. But if it still needs a little work, no problem. That’s built in to the process and timeline. We take your feedback and return with a revised version for your feedback or approval. Rest assured we won’t march ahead to the next stage of the process without your sign-off.

Approvals Are Final

We work hard to give you everything you need to make a thoughtful and informed decision at each stage of the process. But once the approval is given, we move onto the next stage. In other words, moving backward in the process is not part of the plan. For example, if you approve the Story Plan, then decide in the Design Stage you’d like us to come up with an entirely new concept, then we'll need to pause. That’s not to say that we can never go backwards. It’s just that we’ll have to have a conversation about the timeline, and further work might include our hourly fee.

Once Paid, It's All Yours!

When you pay for a project, you don't only pay for the final video. We will also provide you with all the assets and working files that we created.