SimplyConnect - Technology

Complete Visual Creation of a Comprehensive Employee Engagement Platform

In today's competitive business landscape, employee engagement has become a critical factor in driving productivity, retention, and overall company success. A leader in the senior living and technology space recognized the need to boost employee engagement across the industry. They came with a vision of creating a cutting-edge employee engagement platform that would revolutionize internal communication and foster a sense of belonging among employees.

Our Discovery

Our first step was to fully understand the scope and vision of what the client wanted to achieve. Through many discovery calls we started building the requirements needed for the project. We discovered this would of course need to be a fully exhaustive project building up this platform from nothing. We also saw that this was a very comprehensive platform that would need multiple brands to help house all the services that it was offering. Through this discovery we also drafted the first messaging doc to help focus the voice and messaging of this product in the marketplace.

The Brand Organization

The Messaging Doc


First we wanted to build the brand identity. Since this was a family of brands we wanted them all to feel unified. Because of that we built all the brands at the same time, exploring how we could represent all the companies in a unique approach.

Our initial ideas and brainstorming on the brand identity

Our final family of brands


For the first child brand, SimplyAlign, we needed to make a website. This site the client needed complete in under a week. So in order to meet such a rushed deadline we utilized Webflow, a no-code builder that allowed us to build a very custom website based on draft content the client provided.

Sales Deck & Animation

After the website was complete they needed materials to use to help get initial communities onboard to start using their product. We took their draft information and use that build a deck and accompanying animation.

The Sales Deck

The Marketing Animation


SimplyAlign, the primary feature set of the platform was to be used on mobile devices. So we next started to build this experience from the ground up. We first built out a feature matrix to help focus the client on what they wanted to build and the functionality of the MVP. After that we began the work of building out each screen in Figma for the developer.

The Feature Matrix

Social Media Graphics

Their next step was to start marketing themselves on social media, so we built them a set of graphics to guide and continue their aesthetic on these channels.

The Social Media Graphic Package

Other Projects

We helped on various other projects along the way like their business cards.

Business Card Design

WOW. This is fabulous. Thank you guys so much for all the hard work! I really appreciate it.
Laura PommerChief Executive Officer

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Let's make something great together.

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